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  • Writer's pictureJoey Amato

A Conversation with Comedic Influencer Antonio 'Tony Talks' Baldwin



27-year-old Antonio 'Tony Talks' Baldwin is one of the most recognized and sought-after comedic influencers on social media. His video content features wig-wearing characters who are influenced by growing up in a household full of women. 


Baldwin's massive audiences across YouTube and Instagram have landed him partnership deals with SnapChat, AirBnb, Sprite, Scope, CitiBank, Verizon and many more! Tony has formulated a viable business as an influencer. 


Antonio was born in Fairfax, VA. He now resides in Atlanta, GA. His first video "Clock Out" went viral in 2020, garnering him a whopping 1.66million subscribers on YouTube.  This comedic relief gets to live his best life whilst offering the world a much needed reprieve with his hilariously realistic parodies and skits. 


What inspired you to curate content oriented to the 'comedic space'?

Tony Talks: I've always loved comedy. In a world where everyone takes life so seriously, it's no wonder mental health struggles are on the rise. Comedy, to me, is like medicine. It's healed me and I believe it's selfish not to share that experience with others.

 

In the beginning of your career, what challenges did you face and how did you overcome them?

Tony Talks: My challenges were never external; it took time to realize that. I struggled with self-doubt, self-sabotage, and imposter syndrome. Overcoming these hurdles required time and self-awareness, and they are skills I continue to work on today

 

How did you market yourself?

Tony Talks: I promoted myself through self-promotion and cross-posting, ensuring visibility across multiple platforms and angles.

 

Who is your target audience and how did you define them?

Tony Talks: My target audience is broad—I aim for all eyes to be on a Tony production, allowing everyone to find something they can relate to. I avoid limiting myself to a specific demographic; my goal is to reach everyone!

 

Did you have any mentors or people you looked up to?

Tony Talks: I've recently found an incredible mentor who guides me through the industry. In the past, I got tons of guidance from various individuals I encountered.

 

What is the most challenging part of your job? 

Tony Talks: The most challenging aspect for me is internal, as mentioned before. Sometimes, I struggle to balance my social and work life, especially since my social life often intertwines with my work.

 

And what is the most rewarding?

Tony Talks: The most rewarding aspect is knowing that I'm fulfilling the dreams of my younger self. I've always wanted to share my light with the world, and when I reflect on the experiences where I've done just that, it brings me a lot of satisfaction.

 

Throughout your career thus far, is there a moment/highlight that stands out the most?

Tony Talks: One of the most memorable moments of my career was taking my family to Disney World. Even in countless years, my answer will remain the same. It was a beautiful achievement that holds a special place in my heart.

 

What are your goals for 2024?

Tony Talks: I have numerous self-development goals, including improving my sleep schedule and eating habits. However, my primary goal for this year is to appear on the big screen, whether it's through a project I create or a role I'm cast in. You all will soon see this face in a theater near you!

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