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  • Writer's pictureJoey Amato

The Hollywood Sign Fragrance: An Ode to The Glamour and History of an Iconic LA Landmark

Updated: Apr 20

TurnKey Beauty has introduced licensed fragrances in honor of the 100th anniversary of the Hollywood sign. Vincenzo (Vince) Spinnato, President and CEO of TurnKey Beauty, has worked in partnership with the Hollywood Chamber of Commerce, to bring glam and high luxury to you in a bottle. The first partnership of it’s kind, will feature two custom, gender-neutral fragrances; Hollywood Sunrise and Hollywood Sunset. 


Vincenzo ‘Vince’ Spinnato is an LGBTQ Award-Winning chemist, ‘Certified Nose’ and cosmetic formulator veteran to the stars. Known as The Couture Chemist™, over the past 30 years, he has created cosmetics, developed products and formulated fine fragrances, colognes, and perfumes for Hollywood’s Elite. His wealth of experience and continual search for the best and most effective ingredients has led to multiple product breakthroughs. His celebrity clients include; Jennifer Lopez, Victoria Beckham, Gwen Stefani, Jessica Simpson, Michael Jordan, Khloe Kardashian, French Montana and many more. 


Created in honor of the iconic monument beloved all around the world, the Hollywood Sunrise and Hollywood Sunset fragrances are designed to capture the true feel of Hollywood, both day and night. 


“It was a big task to try and capture the spirit, feeling and energy of Hollywood and put it into a bottle. But I did it!” says Vince Spinnato. “I have already had the honor of developing fragrances for icons, so it made perfect sense to create these custom scents for a city and landmark that's  associated with so many great artists, and performers.” 


Hollywood Sunrise 3.3oz/100ml ($40.00 USD): Sunny California beach day meets Hollywood fun, think a splash of sea salt and pink guava. Alongside notes of vibrant tropical fruits, creamy coconut and sundrenched florals. 


Hollywood Sunset 3.3oz/100ml ($40.00 USD): Early evening sparkling cocktails with friends or a red carpet star-kissed summer night, this scent gives a fresh and sexy musk made to last all night. An effervescent-ness of golden mandarin blossom notes, light up starstruck florals on a bronzed vanilla base.


Hollywood Sunrise and Hollywood Sunset Duo Set is also available in travel size (1.7oz/50ml) ($50.00 USD).


The fragrances are available for purchase at: and 


A portion of proceeds from the fragrance will go towards improving the community of Hollywood and maintaining the Hollywood Sign. The Hollywood Chamber Community Foundation is a 501c3 nonprofit organization operated under the auspices of the Hollywood Chamber of Commerce. For further information about The Hollywood Sign, the Community Foundation or the Chamber of Commerce, visit


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